$500 Heitz Martha's?!?

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MikeL238
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$500 Heitz Martha's?!?

#1 Post by MikeL238 » September 25th, 2020, 10:20 am

I just got an e-mail from Heitz Cellar offering their 750ml 2005 Martha's Vineyard for $500(!). I know it's a library release so provenance is guaranteed and all, but $500?!? Am I missing something here? Retail for the same vintage seems to be at about $200. For that money, I would rather buy a '85 Martha's (one of my all time favorites) AND get my self a fancy steak dinner! Sheesh. [swearing.gif]
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Re: $500 Heitz Martha's?!?

#2 Post by K Kl@dder » September 25th, 2020, 10:36 am

Heitz pricing has really taken off with the new ownership. Used to be able to buy the current vintage Napa bottling at Costco for $39, it's now in the $56 range. I've crossed them off my list for annual buys.
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Re: $500 Heitz Martha's?!?

#3 Post by Jeff_M. » September 25th, 2020, 10:51 am

K Kl@dder wrote:
September 25th, 2020, 10:36 am
Heitz pricing has really taken off with the new ownership. Used to be able to buy the current vintage Napa bottling at Costco for $39, it's now in the $56 range. I've crossed them off my list for annual buys.
What he said. I stopped buying Heitz since it has been sold. Cost went up too much.
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Re: $500 Heitz Martha's?!?

#4 Post by SeanHarding » September 25th, 2020, 10:55 am

I bought that exact wine for $175 from the winery in 2016 (and even then I thought it was kind of overpriced, but bought it anyway)....

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Re: $500 Heitz Martha's?!?

#5 Post by Victor Hong » September 25th, 2020, 11:01 am

I am waiting for the library sale of the 2020 vintage.
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Re: $500 Heitz Martha's?!?

#6 Post by Chris Atkins » September 25th, 2020, 11:11 am

When you go from family owned to corporate this is often the result. Any surprise?

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Re: $500 Heitz Martha's?!?

#7 Post by Wes Barton » September 25th, 2020, 11:15 am

It's not uncommon for wineries to high ball their library. That prevents it from selling out quickly. Sometimes they'll have a sale bringing the price of select wines down to a reasonable level. Otherwise, it's generally insane to pay that premium.
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Re: $500 Heitz Martha's?!?

#8 Post by K John Joseph » September 25th, 2020, 11:45 am

Wes Barton wrote:
September 25th, 2020, 11:15 am
It's not uncommon for wineries to high ball their library. That prevents it from selling out quickly. Sometimes they'll have a sale bringing the price of select wines down to a reasonable level. Otherwise, it's generally insane to pay that premium.
Agreed. Beringer was aggressive about liquidating inventory, but they were trying to dump it to create cash. That circumstance aside, most seem to be an absurd premium. Corison was offering some library releases over the past few months and they were significantly higher than market. Provenance premium, I suppose, but I thought the pricing of that, like the Heitz, was a bit absurd.
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Re: $500 Heitz Martha's?!?

#9 Post by David Baum » September 25th, 2020, 11:51 am

There is a place I know with a few bottles of that wine they got a couple years ago from winery. Been stored in temperature controlled wine fridge since. I had two and they were awesome. Think they are still there for around $130, Gonna grab em one of these days

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Re: $500 Heitz Martha's?!?

#10 Post by Anton D » September 25th, 2020, 11:53 am

David Baum wrote:
September 25th, 2020, 11:51 am
There is a place I know with a few bottles of that wine they got a couple years ago from winery. Been stored in temperature controlled wine fridge since. I had two and they were awesome. Think they are still there for around $130, Gonna grab em one of these days
If you leave any behind, let me know!
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Re: $500 Heitz Martha's?!?

#11 Post by B. Buzzini » September 25th, 2020, 11:54 am

Last time I bought Heitz direct was when they had a REAL sale...the 2001 Bella Oaks for $32! That 05 price is crazy! Buy two, get free shipping though. [wink.gif] Or go find a bottle of the 74...hmmmm. [scratch.gif]
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Re: $500 Heitz Martha's?!?

#12 Post by MikeL238 » September 25th, 2020, 12:18 pm

B. Buzzini wrote:
September 25th, 2020, 11:54 am
Last time I bought Heitz direct was when they had a REAL sale...the 2001 Bella Oaks for $32! That 05 price is crazy! Buy two, get free shipping though. [wink.gif] Or go find a bottle of the 74...hmmmm. [scratch.gif]
Free shipping starts at 1K?! Boy, guess it's time to say goodbye to them!
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Re: $500 Heitz Martha's?!?

#13 Post by c fu » September 25th, 2020, 12:23 pm

Can’t increase current release pricing without increasing library release pricing
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Re: $500 Heitz Martha's?!?

#14 Post by JoeD » September 25th, 2020, 12:49 pm

Yes - Buzz. I remember buying 2001 Bella Oaks direct from Heitz for $32 about a decade ago. What a deal
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Re: $500 Heitz Martha's?!?

#15 Post by Chris Seiber » September 25th, 2020, 1:32 pm

Wes Barton wrote:
September 25th, 2020, 11:15 am
It's not uncommon for wineries to high ball their library. That prevents it from selling out quickly. Sometimes they'll have a sale bringing the price of select wines down to a reasonable level. Otherwise, it's generally insane to pay that premium.
I agree — back vintages from big wineries are usually a terrible value.

Frankly, buying current releases direct from big commercial wineries, even if you get a wine club discount, is usually bad value compared to retail.

For example, Heitz sells their 2015 Napa cab for $63. It's $49.99 at Hi Time and $47.98 at Rye Brook. Even if you joined their club and got 20% off, you're still just paying retail.

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Re: $500 Heitz Martha's?!?

#16 Post by Craig G » September 25th, 2020, 1:43 pm

c fu wrote:
September 25th, 2020, 12:23 pm
Can’t increase current release pricing without increasing library release pricing
Not to worry... some wine influencer will start posting on Instagram about drinking old Martha’s, and then it will fly off the shelves!
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Re: $500 Heitz Martha's?!?

#17 Post by AD Northup » September 25th, 2020, 2:37 pm

Craig G wrote:
September 25th, 2020, 1:43 pm
c fu wrote:
September 25th, 2020, 12:23 pm
Can’t increase current release pricing without increasing library release pricing
Not to worry... some wine influencer will start posting on Instagram about drinking old Martha’s, and then it will fly off the shelves!
[rofl.gif] Just look back a few days [cheers.gif]
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Re: $500 Heitz Martha's?!?

#18 Post by Craig G » September 25th, 2020, 3:22 pm

AD Northup wrote:
September 25th, 2020, 2:37 pm
Craig G wrote:
September 25th, 2020, 1:43 pm
c fu wrote:
September 25th, 2020, 12:23 pm
Can’t increase current release pricing without increasing library release pricing
Not to worry... some wine influencer will start posting on Instagram about drinking old Martha’s, and then it will fly off the shelves!
[rofl.gif] Just look back a few days [cheers.gif]
Don’t explain the joke.
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Re: $500 Heitz Martha's?!?

#19 Post by AD Northup » September 25th, 2020, 3:40 pm

Craig G wrote:
September 25th, 2020, 3:22 pm
AD Northup wrote:
September 25th, 2020, 2:37 pm
Craig G wrote:
September 25th, 2020, 1:43 pm

Not to worry... some wine influencer will start posting on Instagram about drinking old Martha’s, and then it will fly off the shelves!
[rofl.gif] Just look back a few days [cheers.gif]
Don’t explain the joke.
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Re: $500 Heitz Martha's?!?

#20 Post by Joe G a l e w s k i » September 25th, 2020, 4:49 pm

To point out the obvious, that offer is a money grab.

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Re: $500 Heitz Martha's?!?

#21 Post by alan weinberg » September 25th, 2020, 6:15 pm

with the significant price hikes, maybe the name should be changed to Heights.

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Re: $500 Heitz Martha's?!?

#22 Post by Mark Golodetz » September 25th, 2020, 6:21 pm

The only bottle to sell at auction this year went for $171 and change.

Last year a bottle made $95.
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Re: $500 Heitz Martha's?!?

#23 Post by Rich K0rz€nk0 » September 25th, 2020, 7:22 pm

I'm holding out for the 2 Buck Chuck library offering.
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Re: $500 Heitz Martha's?!?

#24 Post by Arv R » September 26th, 2020, 6:06 pm

Chris Seiber wrote:
September 25th, 2020, 1:32 pm
Wes Barton wrote:
September 25th, 2020, 11:15 am
It's not uncommon for wineries to high ball their library. That prevents it from selling out quickly. Sometimes they'll have a sale bringing the price of select wines down to a reasonable level. Otherwise, it's generally insane to pay that premium.
I agree — back vintages from big wineries are usually a terrible value.

Frankly, buying current releases direct from big commercial wineries, even if you get a wine club discount, is usually bad value compared to retail.

For example, Heitz sells their 2015 Napa cab for $63. It's $49.99 at Hi Time and $47.98 at Rye Brook. Even if you joined their club and got 20% off, you're still just paying retail.
I can't remember which bottling it was, but its pretty much always on the shelf at our Costco for $40 something.

I did try a bottle of their chardonnay in the last year, and boy that was a real shrill wine. zoikes.
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Re: $500 Heitz Martha's?!?

#25 Post by David Baum » September 26th, 2020, 9:02 pm

Back in 2017 they were clearing out magnum inventory. In hindsight likely in advance of the sale. A bunch of us picked up pristine magnums of Bella Oaks. I got a 1995 for $120. Still sitting in my cellar waiting for an opportunity to open it

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Re: $500 Heitz Martha's?!?

#26 Post by Joe G a l e w s k i » September 27th, 2020, 3:53 pm

David Baum wrote:
September 26th, 2020, 9:02 pm
Back in 2017 they were clearing out magnum inventory. In hindsight likely in advance of the sale. A bunch of us picked up pristine magnums of Bella Oaks. I got a 1995 for $120. Still sitting in my cellar waiting for an opportunity to open it
I bought that bottle at the winery.

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Re: $500 Heitz Martha's?!?

#27 Post by David Baum » September 27th, 2020, 6:08 pm

Thx for the note Joe

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Re: $500 Heitz Martha's?!?

#28 Post by MikeL238 » October 22nd, 2020, 9:34 am

Now they are back with a $397(!) '99 Trailside and free shipping only when you purchase two or more!
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