I’m not trying to overstate the importance of scores at all, but I don’t deny their effectiveness in marketing wines. I can only recall a couple instances of seeing any 8x point shelf talkers at all… and always 88/89. Never seen anything like this at all…
Also it’s not like this wine was in the corner somewhere … it was chest height in the middle of their wine display.
For an average consumer, seeing an 84 point score for a $13.75 bottle is probably attractive, I’d guess. - $13.75 is pushing into the “premium” category.
But yeah, it’s surprising they included that tasting note.
How is this a D? If this were a $14 bottle with an 87, it would all of a sudden be a screaming QPR buy.
If F means the wine is flawed or undrinkable, so presumably will never actually be put on the shelf, there is an ocean of D before you get to a wine like this, that probably sells quite well.
I mean my point was supposed to taken as sarcasm where anything under 80 points usually has a flaw of some sort and since the 100 point scale starts at 50 it’s understandable why an 84 is not the same score as a true 100 point scale where a scale starts at 0.