I’d honestly never heard of this stuff until right before the 4th—I was in a gas station in Fontana, WI and the owner was screaming the F-word every couple of seconds into his phone because he hadn’t gotten his White Claw delivery right as the lake was getting packed for the weekend. Apparently their best seller.
Already huge, whether it’s this or some other malt based seltzer or carbonated drink with lower calories, someone will be next Mike’s Hard Lemonade to emerge from the pack and be the leader.
Sorry it’s sideways, WB upload seems to override the original image. I tried rotating the original but no effect on result ).
(Had a total flashback seeing this in local KGBO for the princely sum of $9 - equates to about $2?US I think. It’s rather ironic they made a new label to say “Original”. Have not tasted yet, obviously. Will be interesting to see what 50 years of aging does (to the taster)))