I have noticed both at our local (Eugene, OR) Costco and at some in California that the signs in the wine department are often misleading, inadvertently or otherwise. I look each wine up on the mobile Wine Spectator app; sometimes if the sign lists a high scoring review in the 90ās, it is for an earlier vintage than what is being sold, so I suggest always checking. Often, the signs state āno review availableā for a particular wine when it would be more accurate to say āno favorable review availableā. If so, I have been known to take the sign out of the plastic holder, write in the actual WS score and replace the sign. Havenāt been busted doing that, butā¦
Once, the sign listed a 93 point WS score on 2015 Castello di Gabbiano Chianti Classico Riserva which was technically accurate for the one bottle of that vintage in the display boxes; all the other bottles were the 2014 vintage that scored in the 80s . I looked under the display boxes and found a couple of intact cases of the 2015; while I was loading them in my cart, the local Costco wine manager came by looking peeved. I mentioned what I was doing and asked if āthe customer is always rightā which he admitted was the ācaseā (so to speakā¦) So, even at Costco: Caveat Emptor!
Love that tactic, and absolutely you can say you are just being helpful, offering to show them the actual WS score for that wine.
This shows one aspect of the way scores are primarily for marketing, and not the helpful consumer aid they purport to be. Those wine shops / wineries that play this game, will also trawl around the different critics until they find any good scores and just promote those. Alternatively if the wine is really bad, then they can always rely on Suckling for a high score
As for the 2014/2015, vintage does matter. There was an interesting recent thread in the Wine Talk sub-forum recently about whether vintage mattered as much as we make it out to, and indeed about recognising itās often more about a different style of wine, rather than objectively better or worse, but absolutely I can see no-one disagreeing that vintage matters and as a customer, you should choose the one you think youāll appreciate more.
I would assume most of that is just the additional appreciation and attention on your part. But still cool nonetheless.
My parents shipped back wine when they visited Castiglione Del Bosco on an anniversary trip, some of it library, which is fine. But they also shipped current release and I was like WHY? Costco 3 miles down the road carries it.
The kirkland brand prosecco is a great tasting prosecco at a great value. Itās around $8, the label is purple. We did a prosecco blind tasting, lots of DOCs and DOCGs and the kirkland brand was a top rated prosecco among a lot of the tasters. I recommend you give it a try if you see it. At $8/bottle itās worth an experiment at the very least.
Iāve noticed Total Wine & More using a top score from one vintage, while the bin is filled with a more recent vintage that is not as highly rated. I just know now not to trust them on that.