Now compare mass produced/luxury wines vs. low-intervention/natural - I bet you the last group increased considerably.
Soapbox warning: The wine business is the last food business that hasn’t gone down the organic/biodynamic/sustainable route. Doggedly, they’ve put all their efforts into turning wine into a disconnected luxury product, and not enough connecting with the social ethos of the new consumers. These customers are starting to tell us what they want, we just haven’t listened very well. They don’t mind paying for luxury, if it ticks the right box.
Not if you believe the winemakers here. Every time this subject comes up, they all say “I’ve been making natural/low-intervention wines for 35 years”. OK, cool. But the problem is that nobody knows that. The consumers have no clue about it.
The winemakers who post here account for a minuscule amount of wine sold in the US. And I haven’t seen them all say that, at least with regard to very low sulfur.
Given the imprecise definition of natural wine, it might be difficult to obtain reliable marketing data. My comment was based on my limited personal experience. I see just a few natural wines in the local shops in MD or DC and the major online retailer sites, and rarely in the restaurants I frequent.
Why would I want wine sales to go up??? I would love to see worldwide purchases and consumption of Burgundy, Bordeaux, German wines and Champagne go way down so prices go down.
My preference is for people to shift to drinking Jack Daniels so that the price of Brown Forman stock goes up.
I agree Howard, globally. This article was about US consumption. If domestic consumption flags while elsewhere sales remain strong, there is a risk that some of the things we like might no longer be imported. But the vast bulk of sales, and the related decrease, probably has less to do with the wines we chase than with mass-market stuff.
That sounds right Chris. I have no idea if Asia or other areas are taking up the slack. There doesn’t seem to be much lag in demand for the wines I’m interested in. I’m in favor of anything that puts downward pressure on prices without limiting availability.
2018 vintage bulk fruit and already made wine from some great California AVA’s and vineyards are making their way into the world of $10-$15 bottles. Big crop that year with higher end wineries having to not accept fruit and sell it off to the bulk world…
Good question Anton. We have young winemakers providing a new chapter in wine that has driven the market. Likewise, there are newcomers in the cigar industry providing exceptional blends unheard of ten years ago. When the “new age” marijuana growers/blenders bring their unique products to market there will be surge in interest, evaluation and production. What will the board names be? Pot Aficionado. Marijuana Microcosm. Stoned. And the threads? Bob’s Chocolate Chip Cookies. Best pot brownie recipe. Bad seller but I don’t remember who it was.
Taco Bell is selling fries. Burger King is selling tacos. KFC is putting Cheetos on chicken sandwiches. I knew we shouldn’t have legalized marijuana.