Wine-Searcher selling info to eBay ???

[James_Kennedy]

Deleted due to duplicate post

[James_Kennedy]

Rick, definitely!

Any ad using third party data/cookies is supposed to have the adchoices icon, the sideways blue triangle that appears on many display ads (it can be seen on the ad below the wine ad in the eBay screenshot). This is an effort by those in the industry to self-regulate and offer users the ability not to be served targeted ads. It’s discouraging that the service who placed the wine ad is not using it, instead saying it’s a suggestion.

As someone in the industry I believe targeted ads are good for all involved including the user - as a 30 y.o. male, I’d rather see a Porsche ad than a tampax ad, or shiner beer over sunny d. At the same time, many consider this a privacy issue and I respect their right to opt out and not receive targeted ads.

[Ken_McNamara]

In the US there are several points where all internet traffic passes through major gateways to be monitored by the NSA. Thankfully that data is not sold to advertisers as of now.

[brigcampbell]

@Nathan Smyth

@Rick Gregory

No, but I’ve worked in and around the online marketing and e-commerce industries for a long time.

And this is a labor of love?

A charitable endeavor?

Maybe a 501C3 that you volunteer your time for?

Jesus Christ, you people are pathological liars.

Really Nathan? The guy is attempting to educate you.

A case of “kill the messenger” I’m afraid.

[Eric_LeVine]

I don’t get it.

[CFu]

@brigcampbell

@Nathan Smyth

@Rick Gregory

No, but I’ve worked in and around the online marketing and e-commerce industries for a long time.

And this is a labor of love?

A charitable endeavor?

Maybe a 501C3 that you volunteer your time for?

Jesus Christ, you people are pathological liars.

Really Nathan? The guy is attempting to educate you.

A case of “kill the messenger” I’m afraid.

[JKim]

@Rick Gregory

Loren,

No, but I’ve worked in and around the online marketing and e-commerce industries for a long time.

Really, the advertising relationship that I outlined isn’t that different from traditional advertising, it just adds in the ability to target individually. For example, EPSN has a lot of commercials targeted at middle aged guys… ED drugs, testosterone supplements, sports gear. Those commercials probably aren’t on Lifetime but ones targeted at women are. That’s an attempt to show people ads that are more relevant to them, but it necessarily has to view the audience in aggregate. Women sports fans watching ESPN are substantially missed for example. I imagine that ESPN tries to target by time of day and show too, but again, they have to assume things about people watching NFL Live. Audience panels etc can help refine this… but they can’t target me since they don’t know anything about me.

However, espn.com could, if they use an outside ad network, show me more relevant ads if that network has placed cookies on my laptop as I visited other sites who use the network’s ads. Instead of showing me a Pabst advertisement, the ad network could see that I’ve come to a wine site where they placed a cookie on my laptop and that I’m now on a sports site. That lets them perhaps show me an ad for wine vs beer. Now imagine they were a large ad network and had placed several cookies on my laptop from various partner sites. So they know I’m interested in Saabs, wine, the NFL and technology gadgets. Plus coffee gadgets and books. That enables them to more precisely target me and show me ads that I’m more likely to click on.

This approach isn’t perfect at all and CAN be creepy, but there’s nothing to be paranoid about; unlike TV, we have tools that let us take control of some or all of our online experience.

What I don’t understand is…why are you still interested in Saab?

[Rick_Gregory]

@JKim

What I don’t understand is…why are you still interested in Saab?

What, you’d like to hear my [sunglasses] Saab story?

[Rick_Gregory]

@Nathan Smyth

@Rick Gregory

No, but I’ve worked in and around the online marketing and e-commerce industries for a long time.

And this is a labor of love?

A charitable endeavor?

Maybe a 501C3 that you volunteer your time for?

Jesus Christ, you people are pathological liars.

You’re a paranoid idiot Nathan. Welcome to the ignore list. At least that way I won’t be tempted to answer any of your tinfoil hat conspiracy issues every again.

[Jon_Troutman]

Rick pretty much nailed the description of third-party ads work. While some people find the cookie “creepy”, it also can make for a much better internet experience, assuming you’re being served ads that are compelling and relevant to you. I’ve had some first-hand benefits of discovering, and subsequently buying, items I was looking for through a 3rd party ad… but never wine.

Stay tuned for FB’s competing product to Google AdSense… it could make for an even creepier internet experience! I’ll be getting served up ads and offers for Chave in no time!

[brigcampbell]

@Jon Troutman

Rick pretty much nailed the description of third-party ads work. While some people find the cookie “creepy”, it also can make for a much better internet experience, assuming you’re being served ads that are compelling and relevant to you. I’ve had some first-hand benefits of discovering, and subsequently buying, items I was looking for through a 3rd party ad… but never wine.

Stay tuned for FB’s competing product to Google AdSense… it could make for an even creepier internet experience! I’ll be getting served up ads and offers for Chave in no time!

And Facebook HAS and TRACKS personnel information, you’ve given it to them.

[Ken_McNamara]

@brigcampbell

@Jon Troutman

Rick pretty much nailed the description of third-party ads work. While some people find the cookie “creepy”, it also can make for a much better internet experience, assuming you’re being served ads that are compelling and relevant to you. I’ve had some first-hand benefits of discovering, and subsequently buying, items I was looking for through a 3rd party ad… but never wine.

Stay tuned for FB’s competing product to Google AdSense… it could make for an even creepier internet experience! I’ll be getting served up ads and offers for Chave in no time!

And Facebook HAS and TRACKS personnel information, you’ve given it to them.

There is even more personal information that some may not realize is not so private anymore. If you let Facebook sync up with your smartphone’s contacts then FB now has a copy of your contact db. If you have written notes in a contact field they now have that as well. Every time you “like” something your specific demographic becomes more known. What FB has done is truly amazing, they probably have the best demographic db by far!

[brigcampbell]

FB just need to buy intuit (QuickBooks, Quicken, TurboTax, http://www.mint.com) and they’ll have everything important on a person.

[Ken_McNamara]

@brigcampbell

FB just need to buy intuit (QuickBooks, Quicken, TurboTax, http://www.mint.com) and they’ll have everything important on a person.

But will they ever make any money with it? Their offering reminded me of Netscape in the mid 90’s. A friend said at the time, “there is a lot of sizzle but no stake”. I still think at some point FB will be a good buy given what they know about their user’s.

Rick,

Thanks for the Ghostery extension. I don’t dabble much in this area anymore and it is nice to learn some new stuff. I use DoNotTrackMe, but it does not have the breadth of Ghostery or maybe I probably needed an update.

Ken

[James_Kennedy]

Jon, Facebook’s product is out already, but it requires using a tech/media partner to plug-in to it. Look up “Facebook Exchange” or “FBX”.

[brigcampbell]

Blog | AdRoll

FBX overview

[James_Kennedy]

That’s a good overview though it has some spin due to “retargeting” being AdRoll’s core business.

There are tons of different forms of targeting (via first and third party data - i.e. behavioral targeting as Rick explained, search retargeting, contextual targeting, demographic targeting, targeting based on offline attributes, etc.), which can now be used for Facebook ads, just as they have been used for some time with display ads.

[Randy_Bowman]

@Rick Gregory

No one’s selling information. Both sites probably use one or more ad networks in common and if an ad network drops a cookie on your computer on WS and then sees that cookie when you’re on eBay the ad network knows you have a interest in wine so… boom. Obviously this can help you see more personalized ads (vs not), but if you want to stop this particular behavior all browsers have a Disable Third Party Cookies setting (called various things). Usually it’s under a privacy or content settings tab. in Chrome it’s under Settings, Content Settings and is called Block third-party cookies and site data

THis extension https://www.ghostery.com/ is also useful for seeing what people are doing. On the other hand, if you thought you had complete privacy on the web you were being amazingly naive.

Thank you Rick. Just finished blocking third party cookies.

[Rick_Gregory]

Randy - I didn’t mention it above but to make this work you’ll want to clear the third party cookies out. You can delete all cookies but then you’ll have to relogin to sites like WB. Sadly, there’s no easy way to tell a browser to delete all third party cookies. Check out Ghostery (link above) to see if they do this.

[Jon_Troutman]

@James Kennedy

Jon, Facebook’s product is out already, but it requires using a tech/media partner to plug-in to it. Look up “Facebook Exchange” or “FBX”.

FBX is definitely interesting and I didn’t know much about it until doing a little more research, but all of the FBX ads are delivered natively on FB, whereas their coming AdSense competitor will likely deliver ads outside of FB, leveraging your FB data.