In my opinion, because they are a bunch of weasels who are trying to arrogate the ToKalon name for themselves even though they did not come up with it and trademark it without adequate legal justification. I vote BOYCOTT them. The wine is banned from Berserkerfest 10.2 even if it comes out by then!
I guess I don’t have a problem with Constellation deciding to capitalize on the brand name, whether or not they came up with it.
They’re selling off their lower-end wine brands to Gallo, focusing mostly on beer, with Corona just about to become the second largest seller in the US, and they’re only keeping some of the wines from their massive portfolio.
“Our remaining wine and spirits business will primarily consist of wines at the greater than $11 price point and will include fast-growing, high-margin power brands like Kim Crawford, the number one Sauvignon Blanc in the U.S.; Meiomi, the number one U.S. Pinot Noir; and SVEDKA Vodka, the number one imported vodka in the U.S.”
Somebody is going to buy it. I think the same people who already buy $200+ Cabs. The problem here is that it’s a big corporation making it. But if it were a billionaire or some celebrity who hired Erickson or TRB or some other fashionable wine maker, would people be any happier with one more formulaic Cab?
Maybe buy their stock instead, which has been doing relatively well over the past few years. I don’t have a problem with them trying to maximize the return on their assets. Hasn’t Andy Beckstoffer been doing the same thing?
I believe Opus is co-owned by Constellation and the Rothschild family but it essentially run by the Rothschild interests. When my daughter worked for Constellation/Mondavi she said that the Opus people rarely participated in corporate things. The way she put it was that “they only talked to God”… but that’s a whole other story.