For those of you wondering about Ralph Earle’s series of messages, he is under the mistaken, but long-lived impression that gift may not be used as a verb. A quick look at the OED will show him to be wrong. So all you people can keep on gifting as much as you like.
‘Gift’ is not only a noun, but accepted as a verb too. Same thing with ‘Google’ - it’s the name of the search engine, but you can also Google something… for instance, the word ‘gift’:
Sometimes I see a significant savings in using nouns as verbs. I Googled his name. I texted my wife. I can see the efficiency of that in informal spoken or written communication.
But other times, it seems like jargon for its own sake, like “we are trying to solution that” or “I am gifting a bottle to my friend for Christmas.” It seems like you’re adding syllables to say something in an inferior way.
Not an attack on anyone, just my personal thinking on the topic.
Back to the main point, many wine gifts are poorly chosen or just bad wines. But one thing our wine knowledge and passion do for us is allow us to choose wine gifts very well. We can not only give quality wines, but we can select wines the recipient is going to like, plus we can pick interesting and thoughtful themes - finding a great dry Portuguese red for a friend who is of Portuguese ancestry, or who is going to Portugal on vacation next summer.
I enjoy giving wine as gifts. Sure, gift cards or cash have the maximum efficiency, but that isn’t always the purpose of a gift.
Agree with you, Chris. I can still remember when contact, partner, and party were all nouns only. The one that bothers me is using office as a verb. Where do you office? I office out of my home. Ditto for message. How should we message this?
Regarding the OP, I tend to give Champagne. Even a NV bottle of something that can be purchased everywhere will end up getting opened for one reason or another.