I just looked this morning at WTSO, and they’ve got Pine Ridge Fortis - quite a bargain at 70 bucks (only a bargain if you’d ever consider paying $140 for this one). Anyway, it seems to me that Pine Ridge seems to be trying to move bunches of their wines through woot or wtso lately.
Is this just business as usual (moving the left-overs to make way in their caves for new stuff), or is something strange afoot at the Circle K?
Jay, great observation. I have seen them at discount a lot too. Certainly there is a lot of product dumping going on in California, but some wineries seem to be doing more than others. I wonder, in the case of Pine Ridge and some other Napa wineries, if this isn’t a matter of customer perception. For instance, on my first Napa trip, I went to Pine Ridge. Now I do not even check their pricing in my wholesale book. They are a reliable, never really inspiring winery with little or no cachet-rarity factor to pull from. The newest hottest winery chasing that so many Cali wine enthusiasts are guilty of (myself included) can make places like Pine Ridge an afterthought.
On the other side of the coin, Pine Ridge seems also to lack the built in-vintage irrelevant restaurant following of wineries like Silver Oak and Jordan. In a tough sell market, it seems to me that they are kind of in the middle. My two cents.
Seen this on WTSO as well.
Must be a bad place to be in: Having to take your $140 list priced Cabernet and discounting it to half, which is still woefully too much for many out there.
The real ‘dump’ deals are still out there. This needs to be more like $50ish to be a deal. One sold on WB last week for $60.
Again, tough spot to be in. Just because it’s list, doesn’t mean its worth it.
My 3 cents.
They aren’t dumping in Indiana but their Viognier-Chenin Blanc is a hell of a value, too!
JD
Picked it up for $30 per about 6 months ago (special offering). Recently got presented a deal for $45 per a month ago. They are definately moving their inventory. I think PR makes a good lineup. They have heavy oak (mocha, vanilla, etc.), but they are good if thats what you are looking for at that moment.
$30 is a steal.
I agree with the others. Good wine, but a total afterthought wine. I don’t feel that it belongs in the $100+ category, and there are too many great wines in the $50 category to justify spending $70 for it.
Indeed. Really wish I had gone all in, rather just a three pack 
Seo, indeed a good deal. Not a day goes by lately when a great deal does not cross my computer screen. The big question is ‘what today?’ so you may just see it again!
Cheers!
More Pine Ridge “dump” with Forefront at wine library (but I understand this is the “standard” price for this wine: