That’s a sharp observation. I am guessing that Beaux Freres does pretty well though without KJ and Mike is very attached to the old vines at Beaux Freres.
KJ already owns a ton of vineyard land and Penner Ash. They need a name for marketing purposes and perhaps some winemaking facility space. By a “name” I also mean a wine that retailers will recognize and be willing to give continued shelf space to. KJ says they don’t want to compete at the lower price tiers. So, a well recognized label that sells in the $35 and up range. Doesn’t narrow it down by much…
Todd has been doing 22 push-ups per day on FB as part of a challenge. If he had been bought by Kendall Jackson he could’ve hired someone to do those push-ups for him. It’s not BH.