No I’m not a Silver oak fan. But as the wine director for three NJ retailers, I need to buy it for my customers. The newly released 2018 Silver Oak Napa Cab wholesale price went through the roof; a 55$ per bottle increase over the 2017 Napa. NJ is a weird market because there are unique (and legal) Retailer Incentive programs called RIPS. retailers will get 25.00 a bottle back 30 days after the Silver oak invoice is paid. From what I understand prices on Silver Oak are way up in all markets on the Napa bottling.
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Interesting. I can’t remember which vintage/bottling it was, but some Silver Oaks were being sold for `$78ish in my local region, non internet sales.
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What was the total price please, if you’re allowed to share?
Check your private message
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That had to be the Alexander Valley bottling.
The last time I had Silver Joke it was gifted to me by someone special. I could not get through half the bottle and ended up dumping the rest. Gross.
I really enjoyed Silver Oak in the 80’s and early 90’s. Then they lost some vineyards and the style changed. have not has one since.
A $55 increase seems aggressive. maybe they know their market and it will sell.
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I had it about a year ago. Not at all as offensive or over the top as it’s made out here. I’ve had tons of worse stuff.
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In Connecticut the WS price on 2018 Silver Oak Napa went from $102 to $124.
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I think there are two factors at play:
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Silver Oak raising prices just like everyone else. Chappellet Sig Cab went from $65 to $95 in my market. Montelena estate from $160 to $195. Just two examples and this board as talked extensively about increases in last 12 months.
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Perhaps trying to further reposition the Napa as a more premium position similar to Montelena Estate, Caymus SS, etc.
No personal knowledge other than an outsider looking in.
I just removed 2 cali wines for large price hikes.
They could be bracing for an incredibly short, or possibly not being released 2020 vintage.